Welcome to the newsletter for w/c 9th Sept 2024.
I am trying out the Kajabi newsletter, to centralise everything that I do. Please forgive the hiccups!
Do you want to sound smarter?
"As soon as we reduced the audio quality, all of a sudden, the scientists and their research lost credibility."
If you want to know a little about cognitive fluency, and why the scientists made this statement about audio quality, then check out this blog I've written.
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What makes podcast hosts want to mute the mic?
I've been collecting anecdotes from podcast hosts about what they do, and don't want, from their guests. Here is the host of PR AfterHours, Alex Greenwood explaining what makes him want to mute the mic. This is important because 30% of listeners will drop off a show if the quality isn't high enough.
How to live stream to your customers.
Product videos distributed across social media, with purchases taking place on site or in e-stores like Shopify. Is off line retail dead? Eitan Koter, Co-CEO of Vimmi, explains are driving 50%+ conversion rates on live shopping events.
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Welcome to ActionCOACH
A group of ActionCOACH coaches have registered for the course, and I'm excited to support them on their journey to becoming great podcast guests.
Finally
I'm going to be using this Kajabi to send to you newsletters in the future.
It's going to take a bit of getting used to, but it will mean that I can spend less time on administration and more time on providing good information to you.
Keep on Communicating!
Jim
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