Welcome to the newsletter for w/c 16th Sept 2024.
Do you look trustworthy?
"Albert E. Sindlinger’s market research firm found Nixon winning among radio listeners 43 percent to 20 percent and Kennedy winning among TV watchers, 28 percent to 19 percent."*2."
Those early TV debates were pivotal in making people realise how important image can be on credibility. As we enter the final months of the US Presidential elections, it seemed a good time to explore why how we look on camera matters. A specific area of the brain, the fusiform face area (FFA), is specialized for face perception. This article explores what that means to you when getting ready for podcast interviews.
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Inspired by Changi airport restrooms.
One of the worst aspects of running an online course is the lack of feedback. The best survey I have seen is at Singapore Changi airport restrooms; how clean is the restroom? Simple emoji's for a fast response. You'll see these at the end of each module. please share your opinion at your convenience!
Chris Voss, negotiation expert, trusts this man to book his podcast guest appearances.
LA based founder of PodcastCola, a podcast booking agency which includes Chris Voss ("Don't split the difference"), came onto my show this week. Shaahin Cheyene is a serial entrepreneur. He shares his #1 source of business leads in this episode and advice for anyone thinking about guesting. If you want to with Shaahin, tell him you learnt about him on The UnNoticed Entrepreneur and he'll take great care of you.
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Welcome to Asia Founder Coaching
Paul Meyers is a serial founder with 3 exits and more than 30 years living/working in Asia, now helping new leaders acquire the skills and confidence they need to build strong team and great companies, as Founder and Head Coach of Asia Founder Coaching. We first met in Singapore in 1995, and I'm delighted that he is introducing the course to his clients so that they can use podcast guesting as part of their brand building strategy.
Keep on Communicating!
Jim
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