New Book The UnNoticed Entrepreneur Shares 50 True Stories of Building Brands on a Startup Budget

Featuring a Foreword by Brad Sugars, Founder of ActionCOACH, and a Preface by Jamie Smart, Bestselling Author of Clarity

Published by Capstone, a Wiley Brand (NYSE: WLY)

The UnNoticed Entrepreneur Volume 3 is available as a compelling resource for entrepreneurs, revealing how founders worldwide have built brands on lean budgets while remaining authentic and human-focused. Published by Capstone, a division of Wiley (NYSE: WLY), this 346-page collection includes 50 candid stories from entrepreneurs who have leveraged personal connection, clarity, and persistence to stand out in an increasingly automated world.

Drawn from interviews selected from over 500 episodes of The UnNoticed Entrepreneur podcast, the book provides insights and actionable guidance for generating sales, building a brand and gaining customer loyalty in the digital age. Each story showcases how entrepreneurs can use technology for personalization at scale—such as video outreach—while preserving genuine, people-centred relationships. Other themes include the value of face-to-face engagement, product testing, and mission-driven growth that inspires long-term commitment.

“The power of this book lies in its authenticity,” says Jim James, author of The UnNoticed Entrepreneur. “In a world filled with automated solutions, people still value authentic human connections. This collection encourages founders to embrace their uniqueness and use tech as an enabler of personal touch—not as a substitute.”

Readers will learn from 50 founders in diverse businesses from around the world. For example: the story of how American entrepreneur Melissa Snover built the brand of Nourish3d, the world’s first 3D Gummy brand after an airport incident in Germany, Vikas Garg created aBillion, the worlds leading platform dedicated to vegans based on a comment from his daughter in Singapore, and Peter Mann launched the Oransi brand of air purifiers to help his son breath better in Florida, USA. Each story includes the challenges the founder faced, how they overcame those obstacles, and they key lessons they learnt.

The UnNoticed Entrepreneur also offers readers valuable resources, including:

- A comprehensive bibliography and podography with book and podcast recommendations from featured entrepreneurs.

- An in-depth technology stack listing tools and platforms endorsed by the entrepreneurs.

- A contact directory of contributors, enabling readers to connect and explore potential collaborations.

With a foreword by Brad Sugars, the globally recognized business coach and founder of ActionCOACH, and a preface by Jamie Smart, bestselling author of Clarity, the book provides both strategic perspectives and practical advice. Their contributions reinforce that, despite the prevalence of AI, entrepreneurs need to get out in front of customers and have a clear and compelling story.

The UnNoticed Entrepreneur Volume 3 is available in paperback and Kindle formats on Amazon, Barnes & Noble, and other major online retailers, and in physical bookstores including Waterstones UK and Kinokuniya Singapore. This is the third book in the series.

Available now online and in good bookstores.

Waterstones Online
Amazon Online